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Ecommerce, in practice.

Pain points, frameworks, and honest answers — on Shopify, CRO, migrations, tooling, and getting found in AI search.

All CRO Migrations Platform Tools AEO General

CRO·Jun 19, 2026·9 min read

How to increase sales for a wellness brand on Shopify (the 5 places revenue actually leaks)

Traffic is steady but conversion has flatlined. The five places revenue actually leaks on wellness Shopify stores — and a checklist to find each one today.

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MIGRATIONS·10 min read

WordPress to Shopify migration: the timeline that doesn't lose your SEO

Most migrations lose 20–40% of organic traffic — but that's a process problem, not a Shopify one. The five-phase timeline that preserves your SEO through a replatform.

Manpreet SinghJun 20, 2026

PLATFORM·10 min read

How much does Shopify Plus actually cost? (The real breakdown, not the marketing version)

The $2,300 platform fee is the smallest line in a Shopify Plus budget. The six real cost layers — and two reconciled year-one totals, lean and complex.

Manpreet SinghJun 20, 2026

GENERAL·9 min read

Why your Shopify ads aren't converting (and the 5 places the leak actually is)

Your ad metrics look healthy but ROAS is flat. The five upstream places ad conversion actually breaks — landing page, tracking, audience, offer, speed.

Manpreet SinghJun 19, 2026

AEO·11 min read

How LLMs decide what to cite (and the 6 places your brand can earn that decision)

Citation isn't magic — it's a chain. A walkthrough of how ChatGPT, Claude, Perplexity, and Gemini decide what to cite, and the 6 places your brand earns it.

Manpreet SinghJun 19, 2026