Replatform to Shopifywithout losing thetraffic you paid for.
Most migrations quietly lose 20–40% of organic traffic in the first 90 days — almost always from bad URL mapping. We migrate from WooCommerce, Magento, BigCommerce, or Wix to Shopify with SEO preservation built in from day one: a full URL audit, a 301 redirect map, and your metadata, schema, and data moved intact.
By Manpreet Singh, Founder · Proscube
When your platform becomes the thing you fight
Nobody replatforms for fun. You're here because your current platform stopped helping and started costing — in money, in time, or in sales you can feel slipping. The symptoms differ by platform, but the story is the same.
On WooCommerce, it's usually performance and upkeep: the store gets slow as the catalog and plugins grow, every plugin is a security and compatibility risk, and you're paying a developer to keep a stack of moving parts from breaking. On Magento, it's cost and complexity — hosting, maintenance, and specialist developers add up to a number that stops making sense for the revenue it supports, and every update is a project. On BigCommerce, it's hitting feature limits or API ceilings the platform won't move for you. On Wix or a website-builder, it's simply outgrowing it — you started small and now need real ecommerce the builder can't give you.
The tell is consistent across all of them: you're spending on the platform instead of on growth. Developer hours go to keeping things running rather than building what sells, every new feature is a negotiation with the stack, and the monthly cost of "just maintaining" keeps creeping. When the tooling takes more than it gives back, the migration has usually already paid for itself — you just haven't moved yet. The longer you wait, the more equity you build on a foundation you're going to leave, which makes the eventual move bigger, not smaller.
Whatever the trigger, the destination is often the same: Shopify, because it takes the platform off your plate — hosting, security, checkout, uptime — so your team can run the business instead of maintaining the software. That part is straightforward. The part that wrecks brands is the migration itself, and one specific risk inside it that most agencies don't take seriously enough.
Most migrations quietly cost you 20–40% of your organic traffic
Here's the risk nobody warns you about until it's too late. When you move platforms, every URL on your site can change — and if the old URLs aren't mapped and redirected correctly, the SEO equity you've spent years building evaporates. The typical badly-run migration loses 20–40% of organic traffic in the first 90 days. That's not a rounding error; for a store that depends on search, it's a revenue event you feel for quarters.
It happens because most migrations treat SEO as a cleanup task at the end, if at all. URLs get restructured without a redirect plan, metadata gets dropped in the data transfer, structured data isn't carried over, and the sitemap is an afterthought. By the time rankings fall, the damage is done and recovery is slow.
We build the migration around SEO preservation from day one, not as a final checklist. Before anything moves, we run a full URL audit of your existing site and crawl your current rankings, then build a complete 301 redirect map so every old URL points to its new home. We preserve title tags, meta descriptions, and structured data, keep your content's on-page SEO intact, and plan sitemap submission and post-launch monitoring so we catch any ranking movement immediately. The goal is a migration your customers and Google barely notice — same equity, new platform.
Ready to talk?
Send your current store and we'll flag the real migration risks — where you'd lose SEO, what could break, and what a clean cutover actually takes. An honest read, not a sales call.
Reply within 1 business day. Real read, not a sales call.
What we migrate
A migration is only clean if everything comes across intact. Here's what we move, concretely:
Products & variants
Full catalog — products, variants, options, pricing, inventory, images, and collections — mapped to Shopify’s structure, not dumped into a rough import.
Customers & order history
Customer accounts with their order history preserved, so lifetime value, segments, and support context survive the move.
Content & SEO metadata
Blog posts, pages, and product copy migrated with title tags, meta descriptions, and on-page SEO intact — not stripped in transit.
URL redirects (301 map)
A complete 301 redirect map from every old URL to its new one — the single most important artifact for keeping your rankings.
Third-party integrations
ERP, 3PL, email, reviews, analytics, and the rest — reconnected and tested on Shopify, with anything platform-specific rebuilt.
Payment configuration
Payment providers, tax setup, and shipping logic reconfigured on Shopify so checkout works correctly from the first live order.
Subscription continuity
For subscription brands, active subscriptions and billing migrated carefully so recurring revenue and customers carry over without disruption.
Design & theme rebuild
Your storefront rebuilt on Shopify — matching or improving the current design — rather than a broken auto-import nobody wants to ship.
How a migration runs
Audit & redirect map
We crawl your current store, audit URLs and rankings, inventory data and integrations, and build the 301 redirect map and migration plan before anything moves.
Build & migrate
Storefront rebuilt on Shopify, data migrated and mapped, integrations reconnected, and SEO metadata carried across — built in a staging environment, not on your live store.
QA & rehearsal
Full QA — data integrity, redirects, checkout, integrations — and a rehearsed cutover so launch day is a routine we’ve already run, not an experiment.
Cutover & monitor
A planned cutover with minimal downtime, sitemap submission, and active monitoring of rankings and errors for 30 days to catch anything fast.
What downtime to expect
Downtime is the scariest unknown in a migration, so here's the honest expectation: for most migrations the actual cutover window is under four hours, and your store keeps selling right up to it.
How we keep it short:
- We build and test everything in a staging environment with full traffic mirroring, so the new store is proven before it ever goes live.
- The switch itself is a DNS-only cutover, scheduled for a low-traffic window — not a teardown and rebuild on your live domain.
- We rehearse the cutover before the real one, so launch day is a routine we've already run, not an experiment.
What we don't do: overnight cutovers without a rehearsal, or migrations during your peak — no Black Friday week launches. The goal is a transition your customers simply don't notice.
What a migration costs
Migration cost tracks complexity — how much data, how many integrations, and how far the platforms are apart. Most migrations to Shopify land between $10,000 and $35,000, covering the storefront rebuild, data migration, redirect mapping, and SEO preservation. Larger or more complex moves — Magento or custom-platform migrations with heavy data, deep integrations, or B2B and subscription continuity — run $40,000 to $80,000. Complex multi-store enterprise migrations can run $100,000 and up.
What moves the number:
- Catalog size and data volume: a few hundred products is a different job from tens of thousands of SKUs with years of order history.
- Integration count: each system that has to be reconnected and tested adds scope.
- Platform distance: a WooCommerce or BigCommerce move is generally more straightforward than untangling a heavily customized Magento build.
- Design: matching your existing storefront is one thing; redesigning as part of the move is another.
What's not included: the Shopify subscription and any paid apps you choose. We scope fixed after the migration risk assessment, so the number you see is the number you pay — migrations are the wrong place for surprises.
Who this is for
This is for established stores on a platform that's now working against them: WooCommerce stores fighting performance and plugin upkeep, Magento merchants tired of the hosting and maintenance bill, BigCommerce brands hitting limits, and Wix or builder stores that have outgrown the tool. It's especially for stores with real organic traffic to protect — where a botched migration would be a measurable revenue hit, and getting SEO preservation right is worth doing properly.
A few concrete signals it's time to move: on WooCommerce, when plugin conflicts or load times start costing sales and your developer bill is mostly maintenance rather than improvement. On Magento, when hosting plus maintenance plus specialist developers outweighs the revenue the store supports, or Magento upgrades have become a recurring project you dread. On BigCommerce, when you've hit an API limit or need a feature the platform won't add. On Wix or a builder, when checkout control, app availability, or catalog limits are actively capping what you can sell. If one of those describes you, the question isn't whether to move — it's how to move without paying for it in lost rankings.
Who it's not for:
- Brand-new stores with no traffic or data to migrate. If there's nothing to preserve, you don't need a migration — you need a build, and that's a different (cheaper) conversation.
- Anyone shopping purely on price for a raw data dump. The cheapest "migration" is an auto-import that breaks your URLs and your rankings; that's the exact failure this service exists to prevent.
If a migration isn't actually your best move, we'll tell you on the first call.
An SEO-safe migration vs the cheaper ways to lose traffic
| Proscube migration | Cheap/freelance migration | DIY migration app | Platform's own importer | |
|---|---|---|---|---|
| URL & redirect mapping | Full 301 map, audited | Often partial or skipped | Manual, error-prone | Rarely handled |
| SEO preservation | Built in from day one | Afterthought | On you | Not its job |
| Data integrity | Mapped & QA’d | Variable | Best-effort | Raw dump |
| Integrations | Reconnected & tested | Sometimes | On you | No |
| Cutover | Rehearsed, monitored | Hope for the best | On you | On you |
| Typical cost | $10K–$80K | $2K–$8K | App fee | Free |
| Typical SEO outcome | Equity preserved | 20–40% traffic drop | Unpredictable | Traffic loss likely |
Relevant work
A few of the stores we’ve built. Browse the full portfolio for more.
Related services
Most migrations run four to ten weeks end to end, depending on catalog size, integration count, and how far apart the platforms are. A straightforward WooCommerce or BigCommerce move is faster; a heavily customized Magento build with deep integrations and large data takes longer. The audit and redirect-mapping phase comes first, then build and data migration in staging, then a QA and rehearsal week before cutover. We give you a dated plan after the risk assessment.
Not if it's done properly — preventing that loss is the entire point of how we work. The 20–40% traffic drop that plagues bad migrations comes from unmapped URLs and dropped metadata. We run a full URL audit, build a complete 301 redirect map, preserve titles, meta descriptions, and structured data, and monitor rankings through and after cutover. Most well-run migrations hold their organic traffic; some improve, because Shopify's speed and clean structure help. What we won't do is promise a ranking increase — we promise to protect the equity you have.
Yes — we build the new store in a staging environment while your current store keeps selling, so there's no extended outage. The actual cutover is a planned, rehearsed switch with minimal downtime, scheduled for a low-traffic window. Customers keep shopping right up to the switch and right after it; the goal is a transition they don't notice.
It comes across intact. We migrate customer accounts with their order history preserved, so your lifetime-value data, segments, and support context survive the move rather than resetting to zero. For subscription brands, we migrate active subscriptions and billing carefully so recurring revenue and customers continue without disruption. Data integrity is part of QA — we verify it, we don't assume it.
They won't if they're planned for, which is why the audit inventories every integration up front. Tools with a Shopify equivalent or API (ERP, 3PL, email, reviews, analytics) are reconnected and tested before launch. Anything platform-specific that doesn't have a direct equivalent gets rebuilt or replaced, and we tell you which is which during the assessment — no integration should be a launch-day surprise.
We monitor for 30 days after cutover — rankings, redirects, errors, and checkout — specifically to catch and fix issues fast while they're small. A rehearsed cutover means most problems are caught before launch, but if something surfaces after, it's covered in the post-launch window, not a new invoice. We don't hand over the keys and disappear the day the store goes live.
Got a project?
Ready to replatform without the traffic drop?
Send us your store URL or your idea. You’ll hear back within one business day — an honest read on whether we’re the right fit. No sales call, no slide deck.